Facebook – the nineth wonder of the world has reached one million users! This target was reached successfully without the aid of a traditional ad campaign, but the social network has now taken advantage of that milestone to try something different. Mark Zuckerberg introduced the company’s first proper ad, a one minute and thirty second video dubbed “The Things That Connect Us”. This ad was produced by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu. According to Zuckerberg, the ad was made to “honor the people we serve” and “express what our place is on this earth,” adding that Facebook belongs to a “rich tradition of people making things that bring us together.” Like chairs. See it for yourself below.Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another. Here’s the ad!

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