Dig into targeting, analytics, promotional tactics and marketing tools. Who will you reach on Twitter? How will you reach them? How can you tell if you’ve done a good job? Target with precision, connect directly with your audience and make sure you hit the mark. Here are a few tips from us to you! Here are six simple ways to market any product on Twitter!

1. TARGET WITH PRECISION TO CONNECT WITH THE RIGHT PEOPLE
Targeting
Target by keywords in timeline, interest, geography and more. Target just the right slice of the 200 million active users on Twitter! You can target you account and Tweets by: Keywords in timeline, Interest, Geography, Gender, Similarity to existing followers.
Target by keywords in timeline
People express wants and needs on Twitter all the time. Keyword targeting in timeline lets you reach Twitter users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. Show users the right message, at the right moment, in the right context. More on keyword targeting in timeline.
Target by interests
Our community is passionate about everything from shoes to semiconductors. We can help you find your ideal audience using hundreds of different interest targets. More on interest targeting.
Target by geography
Twitter is used in nearly every country in the world and is available in more than 33 languages. Reach a global audience or one that’s hyper-local. We have tools for targeting by country or metro area. More on geo-targeting.
Target by device
60% of Twitter users log in via their mobile device. Twitter Ads gives you the option to target your ads to Android, iOS or Blackberry. More on device targeting.
Target by gender
Have a product or a service more suited for guys, or maybe for gals? Reach either or both with gender targeting. More on gender targeting.
Target users similar to your followers
Your followers already love you. We’ll help you find more just like them. More on targeting Twitter users like your followers.
2. FIND OUT MORE ABOUT WHO’S ON TWITTER AND HOW TO REACH THEM
100% listen, 60% tweet
Twitter is a community of people actively discussing everything from politics to food to fashion to technology. Our users incorporate Twitter into their daily lives as a way to connect with their interests and discover useful information. It’s a real-time conversation about what matters to each of us—brands and businesses included.
There are 200 million active users on Twitter
You heard that right: 200 million! And those users send an average of 400 million Tweets every day. So, what are they tweeting about?
They talk about everything
Yes, everything. From your newest mobile app to a popular event you’re involved in to shopping for your products to news about your company. We’ve got it all.
3. UNDERSTAND YOUR RESULTS WITH ANALYTICS
Connect what you do on Twitter to the impact it makes on your business. Success tastes so sweet. Measure your progress on Twitter. Set goals, then use our in-house and certified partner analytics tools to see how you’re doing. Better yet, check in directly with your customers.
Here’s how:
Monitor engagement, sentiment, get readily available tools and much more
A sweet suite of certified partners to help meet your goals
Here’s more:
Smaller businesses with Twitter Ad campaigns have access to some basic analytics dashboards
Larger businesses with Twitter Ad campaigns also have analytics to measure, analyze and optimize
4. INTEGRATE YOUR MARKETING EFFORTS WITH TWITTER BUTTONS AND EMBEDDED TWEETS
Enhance your long-term Twitter strategy with these free resources. Give your marketing efforts a boost by integrating your Twitter presence across your online channels. Here’s how:
Show off your best Tweets
Want to highlight a particular Tweet that got a lot of action? With embedded Tweets, you can incorporate your best Tweets into any piece of online content. And guess what? They function just like regular Tweets, so users can continue to engage.
Keep your website fresh with real-time content
Twitter is all about being timely. You can bring the same real time feel to your website or blog with an embedded stream of Tweets from your Twitter account.
Enrich the experience
Delight your customers with Tweets that include rich media experiences and link to your content. To add these Twitter “cards” to your Tweets, all you have to do is add a few lines of HTML code to your website.
Grow your audience from any web page
You can embed a Follow button on your website to allow potential customers to check out your Twitter account and follow you in just one click.
Help them spread the word
People come to Twitter to discover new information or get closer to the things they care about. Include our Tweet button to help your customers share new information they’ve discovered on your website or blog with their followers.

5. SCALE YOUR EFFORTS TO MAXIMIZE YOUR IMPACT

To accomplish your business goals on Twitter, you’ll need a strategic yet flexible approach. Twitter is a real-time platform but it is also possible to plan ahead. Build a firm foundation that still allows your business to adapt to the moment.
6. GET RESULTS WITH SUCCESSFUL PROMOTIONAL TACTICS AND STRATEGIES
Drive customer actions and business results with these tried and true strategies. Twitter’s flexible, real-time platform allows you to get creative and drive results at the same time. Whether you’re looking to drive sales, increase brand awareness or launch a product, we’ve got you covered with these promotional tactics:
  • Use events to engage 
  • Launch your product 
  • Flock to Unlock 
  • Twixclusive
 
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