The lad, Nelson, is a new brand ambassador for, an appointment made official today, August 1, 2013. is a product of Ringier Media Nigeria, a part of Ringier, a Swiss multinational integrated media company founded in 1833.
The Ringier brand has for 180 years been synonymous with excellence in quality journalistic products, exceptional entertainment, and mobile media brands, one of which is
Yada is a multifaceted word with Hebrew origin, it can mean learning, or sharing; sharing love, and acting justly.
A Mass Communication undergraduate at the University of Uyo, Nelson is a publicist, talents & events manager of repute, the brain behind Orange Carnival in Akwa Ibom state, pioneer presenter of C-Panel, a business programme on Atlantic FM, and the South-South Bureau Chief for Acada Magazine. His media marketing experience dates back to 2006 with Technology Times Newspaper in Lagos.
In 2011, he co-founded E-101 Magazine as a member, Board of Directors; E-101 Magazine is an all entertainment and lifestyle magazine for the upward mobile youths and entrepreneurs specially focused on the Southern part of Nigeria.
E-101 Magazine is the first and only magazine endorsed by the Executive Governor of Akwa Ibom State; Chief Dr. Godswill Akpabio, the Directors of E-101 Magazine presented THE ENTERTAINMENT MAN OF THE YEAR AWARD to the Governor in December 2011. is Nigeria’s first online community powered by Nigerian students in their respective campuses. According to Nelson, ‘I fell in love with the name, the brand, and concept of creating an interactive platform that is controlled and managed by the users, who are students from Nigerian campuses. Even though an enormous task and responsibilities are before me, I felt honoured as the first Yada Ambassador from the South’.
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