The Feron Ready-To-Wear launch marked the official opening of the first FERON boutique, and a fashion show presentation of the FERON ready-wear Spring/Summer 2012-13 Women’s wear collection. Before the runway show, Ubong Ekanem of Kardynal Kommunikationz, Brand manager of the FERON stated that the launch was to reposition FERON from a mere Made-to-Measure label to a luxury brand.With the launch, a stylish lifestyle brand that will be recognized through an adequate reach to target costumers with a unique fashion range that will lead and set trends in the Nigerian Fashion market, and then leverage globally.

The fashion show featured more than 40 looks in 3 ranges and 3 hues. On show was a range of Black gowns and blouses embellished with hand made rose patterns. The range of hot pink ensembles had a combination of pink tafetta with cream chiffon, garden green tulle lace and iridescent printed chiffon.

The third range showed assorted looks made from assorted fabrics but mostly having the FERON Lagos Butterfly as the dominant look.22 years old student of Lagos State Polytechic, Onyinyechi Ononiwu from Imo State, was named as the official face of FERON and will be used for all FERON advertising campaign for 1 year.

The FERON brand represents stylish sophistication and is inspired by pure feminine sensuality and sexuality. It is designed exclusively for social functions and for modern and fashionable women who want to show off and stand out.

Feron Felix Aaron, the NTFS DESIGNER OF THE YEAR 2009 has participated in a number of fashion shows both home and abroad and has been a fashion designer for more than 15 years.

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Here are pictures of the event…
FERON takes a bow…
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